Monday, December 19, 2016

A Commercial that Bothers Me

Perhaps you have seen this commercial. It's for the Toyota Tundra. Watch the video above to see what happens. The basic gist is this: a high school football team loses the game at the end because the receiver was out of bounds when he caught the would-be game-winning touchdown. Everyone is devastated at losing the "big game." Then, on their way home, a family of the losing team sees the referee who called the catch out of bounds standing next to his broken down vehicle. The driver rolls down the window and after a moment of hesitation and thought, gives the referee a ride.

Here is what bothers me about this commercial: Toyota is making a big deal out of the fact that even though the referee made the call to end the game, the family of the losing team gave the referee a ride home in the rain. That's what SHOULD happen. It's just a high school football game. The commercial makes it look like this tremendous act of compassion because they were just devastated at losing the big game, yet they dug down deep into their soul and found the courage and compassion to help out the referee who was standing in the rain with a broken down vehicle. A high school football game and referee's call (correct call, btw) was almost the reason why they didn't pick up the referee? Ridiculous. It wasn't an act of compassion. It was the obvious thing to do.

No comments: